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You can now watch David's session at #BTF22!


Unipartner brought David Schonthal to this year’s edition of #BTF22 and you can now watch his session!


The Clinical Professor and Director of Entrepreneurship Programs at Kellogg School of Management; advisor at IDEO and co-author of Wall Street bestseller The Human Element, introduced Friction Theory and discussed people’s behavior in the face of change.


David explored this topic through his own framework to demonstrate how putting people in the center when accelerating innovative change can make a positive impact on their lives and improve their performances in an evolving workplace.


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