Today at the Sitecore event, Paul Fennemore, EMEA Digital Transformation Consultant at Sitecore, shared the 6 strategies to reinvent the customer experience, which means, to think beyond the transaction and to do the transition based on the following points:
From Product to Subscription services
Selling/Advertising to Supporting/Informing
Features to Life Experiences
Segmentation to Personalization
Multichannel to Omnichannel
Fixed to Agile & Networked
This is the changeover we are supporting our customers to implement in their digital strategy.