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David Schonthal at the Future of Organizations: People, Sustainability and Digital


We brought David Schonthal, Kellogg School professor and co-author of the bestselling book “The Human Element: Overcoming the Resistance that Awaits New Ideas” to bring us a new perspective on managing people through change.


Resistance to change is the catalyst of Friction Theory, the result of David’s study about the forces that stop people from embracing new ideas. He brought us his vision and demonstrated how organizations can overcome such challenges, manage change and innovate.


Unipartner had the pleasure to bring David and gift all guests with his book.




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